Media Planner
Places advertisements at the right time and place to reach the largest audience for the least cost.
Overview
A Media Planner is responsible for putting in advertisements at the most opportune time so as to reach a large audience in a short time with minimum expenses. A Media Planner has to ensure sound visibility of the product of their client and also has to improve the image of that product. Media Planners also gather information regarding their target audience and tailor the advertisements or promotional content to appeal to the same.
Where they work
- Advertising agencies
- Media houses
- Publishers
- Educational publishers
Work environment
It is typically a desk job. You will need to work on computers and smartphones, scheduling posts every week at a time. You are expected to work in a team.
Opportunities for work exist for differently abled in this field.
Skills and interests
This career might suit you if…
- You have excellent verbal and written communication
- You pay attention to details
- You like to analyse things (problems/situations)
- You have a strong desire to know about different media
Eligibility and education roadmap
Please check the duration of the course during enrolment.
Route 1
- 1Complete 10+2 in any subject combination.
- 2Pursue Bachelor's degree in Business and Administration (BBA)
Alternative route 2
- 1Complete Bachelor's degree in Business and Administration (BBA) or related field and then pursue an MBA in Marketing.
Forms, exams and applications
For admissions for a Bachelor's degree, you must qualify in one of these entrance examinations: CET, SET, DU JAT and so on; and for a postgraduate degree, in any of CAT, XAT, GMAT, SNAP, NMAT or CMAT. Check the official notification for current eligibility and dates.
Exam names above are as printed in the source card. Application windows, eligibility and syllabi change — always check the official notification for current dates.
Where to apply
This course is offered by the departments of management. This list of institutes is indicative only.
Government institutes
- Indian Institute of Management (IIM), Ahmedabad, Gujarat
- Indian Institute of Management (IIM), Bengaluru, Karnataka
- Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
- Indian Institute of Science and Management, Ranchi, Jharkhand
- Indian Institute of Management (IIM), Indore, Madhya Pradesh
- Tamil Nadu Open University, Chennai, Tamil Nadu
- Beant College of Engineering and Technology, Gurdaspur, Punjab
- Indira Gandhi National Open University, New Delhi
Private institutes
Please check if the institute is affiliated and accredited before applying.
- Bharatiya Vidya Bhavan, Kolkata, West Bengal
- School of Retail Management, Pune, Maharashtra
- School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
- Ajeenkya DY Patil University, Pune, Maharashtra
- Jain University, Bengaluru, Karnataka
- Nagindas Khandwala College, Mumbai, Maharashtra
- Indian Institute of Digital Education, Mumbai, Maharashtra
- University of Technology, Jaipur, Rajasthan
These institute lists are indicative examples from the source card, not a ranked or complete directory. Always verify accreditation on the institute's official website.
Career outcomes
Growth path
- 1Assistant
- 2Planner
- 3Supervisor
- 4Communications Director
- 5Managing Director
Expected income
₹33,000 – ₹66,600 per month and more
The figures are indicative and subject to change. The card's own source link is cut off mid-address, so no link is shown here.
Related careers to explore
Marketing Manager
Develops marketing strategy, runs market research and turns demand into sales.
Online Advertising Manager
Generates brand awareness by running online marketing strategies that raise a product's visibility.
Student action plan
What you can do this month
- Read this whole roadmap and note any subjects, exams or institutes you don't recognise yet.
- Talk to a teacher or school counsellor about how your current subjects connect to Any Stream, Commerce.
- Look for a school club, competition or online course related to analysing.
- Shortlist 2–3 institutes from the list above and check their official website for current admission details.
- Save this career and compare it with 1–2 others you're considering.
Example from the field
Madhu Chhibber — The CEO of Madison PR, with 24 years of experience in the field. She has also been employed as a business communications advisor to several reputed companies.
SourceThis profile is shared for training/educational purposes only, as printed in the source card.
Sources and update notice
- Career card source: Exploring Career Paths with Career Cards, Volume 1, printed page 123 (NCERT / UNICEF India / PSSCIVE Bhopal, First Edition, April 2025).
- Last reviewed on this site: 2026-08-21
The expected-income source link printed on this card is truncated mid-address ("glassdoor.co.in/Salaries/media-planner-sala-"), so no link is reproduced rather than guessing the rest.
Eligibility, fees, exam patterns and admissions change often. Always verify current details on official institute, exam-body or government websites before making decisions.