Online Advertising Manager
Generates brand awareness by running online marketing strategies that raise a product's visibility.
Overview
An Online Advertising Manager is responsible for generating brand awareness. To achieve this end, they implement online marketing strategies to ensure that their product or service gains greater visibility.
Where they work
- Advertising Agencies
- PR Agencies
- Marketing Companies
- Corporate Businesses
- Media Houses
Work environment
It is a desk job. You may need to handle a team. Travel may be a part of the job role. You are likely to work 5 to 6 days a week and 8 to 9 hours every day. This may vary from organization to organization. You might have to put in more hours as and when the necessity arises.
Opportunities for work exist for differently abled in this field.
Skills and interests
This career might suit you if…
- You have excellent verbal and written communication
- You are a creative person
- You like to analyse problems and situations
- You have a strong desire to know about different media
Eligibility and education roadmap
Please check the duration of the course during enrolment.
Route 1
- 1Complete 10 + 2 in any stream.
- 2Complete Bachelor's degree in Business Administration (BBA) in Marketing/Advertising/Media Science or related specialization
Alternative route 2
- 1Complete Bachelor's degree in Business Administration (BBA) in Marketing/Advertising/Media Science or related specialization followed by Master's degree in the same or related field
Alternative route 3
- 1Complete Diploma in Business Administration/Marketing/Advertising.
Forms, exams and applications
Exam names above are as printed in the source card. Application windows, eligibility and syllabi change — always check the official notification for current dates.
Where to apply
This course is offered by the Department of Business/Management. This list of institutes is indicative only.
Government institutes
- Indian Institute of Management (IIM), Ahmedabad, Gujarat
- Indian Institute of Management (IIM), Bengaluru, Karnataka
- Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
- Indian Institute of Science and Management, Ranchi, Jharkhand
- Indian Institute of Management (IIM), Indore, Madhya Pradesh
- Tamil Nadu Open University, Chennai, Tamil Nadu
- Indian Maritime University, Kochi Campus, Kerala
- Kamala Nehru College, University of Delhi, New Delhi
Private institutes
Please check if the institute is affiliated and accredited before applying.
- MIT University, Shillong, Meghalaya
- School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
- Ajeenkya DY Patil University, Pune, Maharashtra
- Jain University, Bengaluru, Karnataka
- Nagindas Khandwala College, Mumbai, Maharashtra
- Indian Institute of Digital Education, Mumbai, Maharashtra
- Sri Bhagawan Mahaveer Jain College, Vishweshwarapura, Karnataka
These institute lists are indicative examples from the source card, not a ranked or complete directory. Always verify accreditation on the institute's official website.
Career outcomes
Growth path
- 1Advertising Operations Coordinator (Digital)
- 2Advertising Operations Manager
- 3Advertising Specialist
- 4Advertising Producer
- 5Head of Geographical Unit
- 6Head of Company
Expected income
₹10,000 – ₹80,000 per month
As printed: a fresher earns approximately INR 10,000 to 25,000 per month, and an experienced (4 to 6 years) Online Advertising Manager approximately INR 35,000 to 80,000 per month. These figures are taken from NCS and are indicative and subject to change.
SourceRelated careers to explore
Digital Marketing Expert
Builds a brand's digital connection with customers through SEO and content marketing.
Media Planner
Places advertisements at the right time and place to reach the largest audience for the least cost.
Student action plan
What you can do this month
- Read this whole roadmap and note any subjects, exams or institutes you don't recognise yet.
- Talk to a teacher or school counsellor about how your current subjects connect to Any Stream, Commerce.
- Look for a school club, competition or online course related to creating.
- Shortlist 2–3 institutes from the list above and check their official website for current admission details.
- Save this career and compare it with 1–2 others you're considering.
Example from the field
Eric Douglas Bratten — An Advertising Manager for The New York Times. He graduated from St. Vincent College and received an M.B.A. from American International College.
SourceThis profile is shared for training/educational purposes only, as printed in the source card.
Sources and update notice
- Career card source: Exploring Career Paths with Career Cards, Volume 1, printed page 131 (NCERT / UNICEF India / PSSCIVE Bhopal, First Edition, April 2025).
- Income source: https://bit.ly/3ILBXSz
- Last reviewed on this site: 2026-08-21
Eligibility, fees, exam patterns and admissions change often. Always verify current details on official institute, exam-body or government websites before making decisions.