Marketing Manager
Develops marketing strategy, runs market research and turns demand into sales.
Overview
Marketing is an important corporate function focused on marketing the service/product and converting demands into sales. Marketing managers develop marketing strategy, conduct market research, develop promotions and advertising, handle public relations etc.
Where they work
- Corporate houses
- MNCs
- Private Companies
- Corporations
- Banks
Work environment
It involves local/countrywide travelling. You may have to lead a team. Working hours vary day to day.
Opportunities for work exist for differently abled in this field.
Skills and interests
This career might suit you if…
- You like to try to persuade or influence people
- You have excellent communication skills
- You like to set new goals for yourself
Eligibility and education roadmap
Please check the duration of the course during enrolment.
- 1Graduation is not mandatory for entering a sales career, but a graduate degree (preferred streams are B.B.A., B.Com., B.B.A., B.B.M.) and specialised courses in sales and marketing are needed for career development.
- 2Complete 10+2 in any stream.
- 3Complete Bachelor's degree from any stream, followed by PG Diploma/Master's degree in Business Administration (M.B.A.).
Forms, exams and applications
For admissions for a Bachelor's degree, you must qualify in one of these entrance examinations: CET, SET, DU JAT and so on; and for a postgraduate degree, in any of CAT, XAT, GMAT, SNAP, NMAT or CMAT. Check the official notification for current eligibility and dates.
Exam names above are as printed in the source card. Application windows, eligibility and syllabi change — always check the official notification for current dates.
Where to apply
This course is offered by the Department of Management or Commerce. This list of institutes is indicative only.
Government institutes
- Indian Institute of Management, Ahmedabad, Gujarat
- Indian Institute of Management, Bengaluru, Karnataka
- Indian Institute of Management, Kolkata, West Bengal
- Department of Management Studies, IIT Delhi, New Delhi
- Sydenham College of Commerce and Economics, Mumbai, Maharashtra
- Indian Institute of Management, Kozhikode, Kerala
- Indian Institute of Management, Lucknow, Uttar Pradesh
- Madras Christian College, Chennai, Tamil Nadu
Private institutes
Please check if the institute is affiliated and accredited before applying.
- Amity University, Raipur (Chhattisgarh) and Gwalior (Madhya Pradesh)
- PP Savani University, Surat, Gujarat
- Lal Bahadur Shastri Institute of Technology & Management, Indore, Madhya Pradesh
- University of Technology, Jaipur, Rajasthan
- Institute of Management & Research, New Delhi
- IBMR IBS, Bengaluru, Karnataka
- Institute of Management & Research, Ghaziabad, Uttar Pradesh
- Narsee Monjee, Mumbai, Maharashtra
Distance learning
Indira Gandhi National Open University (IGNOU)
These institute lists are indicative examples from the source card, not a ranked or complete directory. Always verify accreditation on the institute's official website.
Career outcomes
Growth path
- 1Marketing Representative
- 2Marketing Supervisor
- 3Area Marketing Manager
- 4Regional Marketing Manager/Zonal Marketing Manager
- 5General Marketing Manager
- 6Director Marketing
Related careers to explore
Brand Manager
Decides the strategy that builds and protects a company's brand image with the public.
Media Planner
Places advertisements at the right time and place to reach the largest audience for the least cost.
Student action plan
What you can do this month
- Read this whole roadmap and note any subjects, exams or institutes you don't recognise yet.
- Talk to a teacher or school counsellor about how your current subjects connect to Any Stream, Commerce.
- Look for a school club, competition or online course related to leading.
- Shortlist 2–3 institutes from the list above and check their official website for current admission details.
- Save this career and compare it with 1–2 others you're considering.
Example from the field
Gautam Vijh — He has been in the thick of action in sectors as varied as appliances to tyres and finally at Ranbaxy in Global Consumer Healthcare (GCHC), looking after UP, Uttaranchal, Bihar, Jharkhand and Odisha. A commerce graduate with a diploma in management from Lucknow, Vijh believes that he can operate in any given condition. He started his career as a Distributor salesman, working with Philips Lighting, Godfrey Phillips and MRF Tyres and moved on to more diverse roles that led him to apply his learning and experience. He is now Regional Sales Manager, Central with Ranbaxy.
SourceThis profile is shared for training/educational purposes only, as printed in the source card.
Sources and update notice
- Career card source: Exploring Career Paths with Career Cards, Volume 1, printed page 121 (NCERT / UNICEF India / PSSCIVE Bhopal, First Edition, April 2025).
- Income source: https://www.payscale.com/research/IN/Job=Marketing_Manager/Salary
- Last reviewed on this site: 2026-08-21
The card prints one private entry as "Amity University, Raipur/ Gwalior, Madhya Pradesh"; Raipur is in Chhattisgarh, and the states are separated here.
Eligibility, fees, exam patterns and admissions change often. Always verify current details on official institute, exam-body or government websites before making decisions.