Public Relations Manager
Builds and maintains the relationship between an organisation and its public, press and stakeholders.
Overview
Public Relations Managers work on establishing and maintaining a healthy and long term relationship between a company/organisation and its target audience/public/employees/investors/partners/stakeholders. They are responsible for flow of information from the company to the public and also carrying feedback from the public back to the company as well. This involves writing press releases, organising fundraisers and events and representing the client to company and vice versa.
Where they work
- Businesses
- Private companies
- Trusts
- Schools
- Colleges
- Specialised education institutes
- Private banks
- Individuals like politicians, sportspersons, actors, etc.
Work environment
You will be working in a dynamic environment where collaborative work is required. Travelling maybe part of the job. You are expected to work for 9 hours everyday for 6 days a week. Overtime may be involved.
Opportunities for work exist for differently abled in this field.
Skills and interests
This career might suit you if…
- You have excellent communication and interpersonal skills
- You have good command over English
- You enjoy solving problems
Eligibility and education roadmap
Please check the duration of the course during enrolment.
Route 1
- 1Complete 10+2 in any stream.
- 2Complete Bachelor's degree in Mass Communication/Journalism/Language/Mass Media
Alternative route 2
- 1Complete Bachelor's degree in Mass Communication/Journalism/Language/Mass Media and then pursue a PG Diploma in Public Relations
Alternative route 3
- 1Complete Bachelor's degree in Mass Communication/Journalism/Language/Mass Media and then pursue a Master's degree in Public Relations and Advertisement/Communications.
Forms, exams and applications
Exam names above are as printed in the source card. Application windows, eligibility and syllabi change — always check the official notification for current dates.
Where to apply
This course is offered by the department of Mass Communication or Journalism or Public Relations. This list of institutes is indicative only.
Government institutes
- Indian Institute of Mass Communication, New Delhi
- Film and Television Institute of India, Pune, Maharashtra
- Department of Journalism and Mass Communication, BHU, Varanasi, Uttar Pradesh
- Department of Communication and Journalism, Pune, Maharashtra
- Institute of Mass Communication, Film and Television Studies, Kolkata, West Bengal
- Institute of Mass Communication and Media Technology, Kurukshetra University, Kurukshetra, Haryana
- Government Post Graduate College, Dharamshala, Himachal Pradesh
Private institutes
Please check if the institute is affiliated and accredited before applying.
- St. Xavier's College, Mumbai, Maharashtra
- Sophia College for Women, Mumbai, Maharashtra
- MIT World Peace University, Pune, Maharashtra
- Maharaja Agrasen Institute of Management Studies, New Delhi
- Vivekananda Institute of Professional Studies, New Delhi
- NSHM Knowledge Campus, Kolkata, West Bengal
- NMKRV College for Women, Bengaluru, Karnataka
- Amity University, Noida, Uttar Pradesh
Distance learning
Indira Gandhi National Open University (IGNOU)
These institute lists are indicative examples from the source card, not a ranked or complete directory. Always verify accreditation on the institute's official website.
Career outcomes
Growth path
- 1Public Relations Officer
- 2Senior Public Relations Officer
- 3Team Lead, Public Relations
- 4Head of Public Relations
- 5General Manager
- 6Head of Company/CEO
Expected income
₹15,000 – ₹1,16,000 per month
As printed: approximately INR 15,000 to 20,000 per month for freshers, and INR 1,08,000 to 1,16,000 per month for candidates with experience. These figures are taken from NCS and are indicative and subject to change.
SourceRelated careers to explore
Public Relations Officer
Manages a client's reputation and image, and builds public support through planned campaigns.
Publicist
Generates publicity for an organisation, product or person by pitching ideas to journalists.
Student action plan
What you can do this month
- Read this whole roadmap and note any subjects, exams or institutes you don't recognise yet.
- Talk to a teacher or school counsellor about how your current subjects connect to Any Stream, Languages.
- Look for a school club, competition or online course related to leading.
- Shortlist 2–3 institutes from the list above and check their official website for current admission details.
- Save this career and compare it with 1–2 others you're considering.
Example from the field
Nandita Lakshmanan — The Founder CEO of The Practice which is a well known independent PR firm in India. She began her PR career in 1993 with Genesis PR. She was responsible for starting and spearheading the company's technology-focused division as well as operations in the South. Nandita has been instrumental in developing strategies for leading multinationals like Intel, IBM Software Group, 3M etc. In her stint at Genesis PR, she was instrumental in launching the Indian operations of Volvo, Symantec, and Varity Perkins.
SourceThis profile is shared for training/educational purposes only, as printed in the source card.
Sources and update notice
- Career card source: Exploring Career Paths with Career Cards, Volume 1, printed page 143 (NCERT / UNICEF India / PSSCIVE Bhopal, First Edition, April 2025).
- Income source: https://www.glassdoor.co.in/Salaries/pr-manager-salary-SRCH_KO0,10.htm
- Last reviewed on this site: 2026-08-21
Eligibility, fees, exam patterns and admissions change often. Always verify current details on official institute, exam-body or government websites before making decisions.